The BigHeads Network FAQ Section...FLIPPED!
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In this episode, John gives his candid response to the question a lot of company leaders who are considering doing a private podcast series ask…and that’s – “Why will my employees or team listen to this show when there are so many podcasts out there?”
A lot of companies do PUBLIC podcasts to GET customers…and they miss out on the bigger opportunity, which is to use PRIVATE podcasts to RETAIN their current customers.
So, in this episode, we’ll answer the question – “How can private podcasts help with customer retention?”
Not a week goes by without someone asking us – “Why should my company be doing a private podcast?”
In this episode we asked BigHeads client, Paul Peterson from WISS & CO to come on and tell you some of the benefits he and his company have experienced.
A question that’s right up there with “How much does it cost?” and “How are private podcasts measured?” is – “What kind of TIME and RESOURCES do we need to allocate to do this?” In this episode, John discusses the resources you need to consider allocating to make private podcasts happen.
One of the MOST frequently asked questions is – “How do you measure the success of a private podcast?” In this episode John discusses the metrics BigHeads uses to help clients gauge success, which ranges from tracking the number of listeners…to rating episodes…to overall employee engagement.
Agencies and consultancies are always looking for new approaches to bring to their clients and that sometimes means partnering with companies who can TRULY deliver on those approaches on their behalf. With this in mind, it’s no surprise that we get lots of calls from them asking – “Can we use BigHeads to bring private podcasts to our clients?” In this episode, John discusses his response and why it never seems to work out in the end. (Warning: Explicit Language…no surprise)
Every agency or service provider has a WISH LIST of people they want to work with…when it comes to PRIVATE PODCASTING, we have two wish lists…one consists of DREAM CLIENTS…the other consists of DREAM GUESTS. In this episode John answers the question – “Who are your DREAM clients and guests?” (Warning: Explicit Language…as always).
HERE is a link to the post where I mention the “guy with the Italian name” from Microsoft.
HERE is a link to the biomimicry story about the architect who was inspired by termites.
HERE is a link to the news report about the airline inspired by ants.
HERE is a link to the book, The Wisdom of Bees.
Obviously PRIVATE podcasts are a great way to keep employees, teams and select audiences informed and updated about the company, but here’s how John responded when someone recently asked him – “What’s another BIG BENEFIT of doing a private podcast?”
Check out the LinkedIn post that inspired this episode HERE.
Obviously our sweet spot is producing PRIVATE (internal) podcasts for corporations but we’re often asked by companies (especially marketing teams) – “Can you produce a PUBLIC podcast for us?” In this episode John discusses how we go about producing “PUBLIC” (consumer-facing) podcasts…and why it makes sense for companies to consider using “limited run” podcasts for marketing, promotion and even talent acquisition purposes. (Warning: Explicit Language)
Here are some PUBLIC podcasts we produced (and John hosted):
If you’re a guest on a “public” podcast you know what’s in it for you – exposure. But PRIVATE podcast audiences are much smaller, so you might be wondering – “Why should I be a guest on a BigHeads podcast?” In this episode, John discusses the benefits of coming on a private podcast as a guest. Turns out quantity (number of listeners) doesn’t always mean quality. (Warning: Explicit Language)
Here it is — the BIG question – “HOW MUCH does it cost?” In this episode John candidly discusses BigHeads Network pricing for creating a private podcast series…and gives those of you out there who believe you can do it cheaper by doing it internally a sobering reality check. (Warning: Explicit Language)
Obviously we develop and produce internal (employee only) podcasts from soup-to-nuts. We create the concept, name it, develop the episodes, secure the guests/talent, develop the interview questions, produce the episode, post it on our secure platform and even help with employee engagement. But people ask us all the time, “Can you just help us with specific PARTS of our podcast?” Of course we can…and John discusses how that all works. (Warning: Explicit Language)
Find some additional information about how we can help HERE
PepsiCo just FLIPPED their traditional campus career fair and turned it into a podcast (full disclosure – BigHeads produced the series and John hosted it). In this episode John answers the FAQ, “What can we FLIP and turn into a podcast?” And yes, he’s discussed this before but he probably just wanted to brag a bit about PepsiCo so we’ll indulge him. (Warning: Explicit Language)
Listen to PepsiCo’s “Flipping the Fair” Podcast Here
AmEx, HARMAN, J&J, Keurig, Korn Ferry, P&G, Panasonic, PepsiCo, TD Ameritrade…these are just a few of the clients BigHeads Network has had the opportunity to work with over the years. Of course, we’re a small operation, so it’s no surprise people often ask – “How the hell do you land such amazing clients?” In this episode, John discusses his new business development secret…and it’s NOT Google or Facebook ads. (Warning: Explicit Language)
Some applications for Private Podcast seem obvious, but others might not be like using them to create ideas or new product/service innovations or solutions. In this episode, John answers the question that all of you are dying to know the answer to – “How can you use Private Podcasts to innovate, problem solve and create new ideas?” He even gives examples of “innovation-focused” private podcasts BigHeads produced for Keurig and TD Ameritrade. For example, have you seen that new TD Ameritrade ad? Yeah…well……
Read the LinkedIn post that inspired this episode HERE
Check out the TD Ameritrade ad HERE
We can’t even tell you how many times we get asked – “Should we do audio or video podcasts?” In this episode John offers up a few reasons why we recommend you opt for audio. (Warning: Explicit Language)
Read the LinkedIn post that inspired this episode HERE
Research shows that at least 80% of all workplace learning is INFORMAL in nature. And yet, a typical organization will spend 80% or more of its learning and development budget on FORMAL learning activities. In this episode John addresses the FAQ – “Why aren’t companies allocating more budget to informal learning initiatives when that’s the way employees want to learn?”
Read the LinkedIn post that inspired this episode HERE
Not surprisingly, many companies assume they can pull off a private podcast series on their own. In this episode John brings on an actual BigHeads Network client to help give you a “reality check” about what goes into developing a private podcast and address the question that probably drives us crazier than other – “Why do we need you to help us…can’t we just do it on our own?” (Warning: Explicit Language)
Read the LinkedIn post that inspired this episode HERE
There’s a lot of research out there indicating that workers crave more RECOGNITION and VISIBILITY within the organization (even more than higher pay). Of course, that leads to lots of articles featuring lists of things companies can do to give employees what they want. In this episode John answers the (completely made up) question – “How can private podcasts help foster employee recognition and visibility?” (Warning: Explicit Language)
Read the LinkedIn post that inspired this episode HERE
Sometimes the “answer” (or inspiration) to solve an internal problem ALREADY EXISTS within your four walls. The PROBLEM is some companies are so BIG (or spread out), one hand has no clue what the other is doing (or has done) and there’s no efficient way for teams to find that invaluable internal information. In this episode John answers the question that isn’t frequently asked, but should be – “How can private podcasts assist with internal knowledge sharing?” (Warning: Explicit Language)
Read the LinkedIn Post that inspired this episode HERE
There are two BIG reasons why corporate leaders hesitate to pull the trigger on a PRIVATE (or even public) podcast. The first is they don’t think they will have the TIME to do an ongoing show. The second is, they think they’ll RUN OUT of things to talk about. In this episode John addresses the question on every leader’s mind (as if) – “What if I don’t have the time or content to do a private podcast?” And the answer is much simpler than you think! (Warning: Explicit Language)
Read the LinkedIn post that inspired this episode HERE
So, you think you can simply take that company-wide email you were going to send out and turn that into a podcast your employees and teams will listen to? No chance! If you don’t consider the “entertainment factor” when developing your internal podcast, you’re dead in the water. In this episode, John answers that question that has been keeping you awake for months (not really), “How entertaining does a private podcast need to be?” (Warning: Explicit Language)
Read the LinkedIn post that inspired this episode HERE
Sure, PRIVATE podcasts can be used for company announcements or CEO “fireside chats” but the applications go WAY beyond those obvious uses. In this episode, John addresses the question on everyone’s mind (hah) – “How would my company even use PRIVATE podcasts?” and some of the opportunities might surprise you. (Warning: Explicit Language)
The PRIVATE (employee only) podcast movement is here and companies are wondering if they should be using podcasts internally. In this episode, BigHeads Network founder, John Palumbo answers the BIG, burning question we know you all are dying to have answered – “Why should my company be using PRIVATE podcasts?” He also discusses why he decided to FLIP the FAQ section of the company’s site in the first place. (Warning: Explicit Language)
Read the LinkedIn post that inspired this episode HERE
John Palumbo is the founder of BigHeads Network, a full-service podcast production company that that specializes in producing PRIVATE podcasts for corporations that are released EXCLUSIVELY to the SELECT audiences they want to reach including employees, sales teams, franchisees, field staff, candidates, customers and more.
